"We buy what we want, not what we need"
When a salon offers different treatments, It doesn't have specialization, is open since 30 years, how you can discover what they want?
Could be an idea to give them a schedule to fill in, answer about specific question and discover their desires?
Thanks Laura – Spa Hub Student
My reply to Laura was:
Yes we do buy what we want so we need to find out what that is from our clients. Do a questionnaire or even a customer appreciation evening and ask them for feedback. Sometimes I think we forget to simply talk to people/our clients. I added this You Tube video to the course this morning so I am sending you the link separately just in case you didn't see it.
Do a report looking at the most sold down to the least sold treatments. Discuss with the therapists/reception what they do and don't like about the highest and lowest sold treatments, then re-introduce the less sold treatments and get the clients interested and the therapists re-energised.