"We buy what we want, not what we need"

"We buy what we want, not what we need"

When a salon offers different treatments, It doesn't have specialization, is open since 30 years, how you can discover what they want?

Could be an idea to give them a schedule to fill in, answer about specific question and discover their desires?

Thanks Laura – Spa Hub Student

My reply to Laura was:

Yes we do buy what we want so we need to find out what that is from our clients. Do a questionnaire or even a customer appreciation evening and ask them for feedback. Sometimes I think we forget to simply talk to people/our clients. I added this You Tube video to the course this morning so I am sending you the link separately just in case you didn't see it.

Do a report looking at the most sold down to the least sold treatments. Discuss with the therapists/reception what they do and don't like about the highest and lowest sold treatments, then re-introduce the less sold treatments and get the clients interested and the therapists re-energised.

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